The Impact Of Google Search On Your Kansas City Business
Is your Kansas City business easily found online?
Consumers and business are searching on the internet for the products and services your business offers, but if your website can not be easily found and read by a search engine, the people seeking out your business will never find it.
Consumers are using web based search as a tool to initiate the buying process; these searches can be used for everything from research to actionable results, like contacting a business or making a purchase.
These actionable results are the conversion your business should be seeking out, turning web searchers into customers or clients.
The placement of your website in search engine result pages often has the biggest impact on the traffic you get from the search engines.
Organic listings get more clicks than paid listings. The first organic listing gets more clicks than all the other organic listings on a page combined.
How can we increase your website’s visibility in search engine result pages?
Local listings are very important. Having your contact information easily accessible through listings like Google Places is one of the easiest ways to increase your visibility and exposure.
Creating original content is one of the best ways to have your website index in search engine results.
By creating original keyword rich content you create new listings for Google to show people searching for the products or services you offer. The more listings you have, the more unique opportunities for search engine users to find your website through search engine result pages.
Oftentimes a website can benefit from adjustments and tweaks to make sure it is optimized for search engines. This can include changes to everything from on page code to optimizing page load time.
Because of its rapid growth, web based search is quickly becoming one of the most important areas of marketing that a business can focus on.
Your Kansas City based business can benefit from creating a search engine marketing strategy that focuses on developing and optimizing content based upon the standards put in place by Google.
Your website, if used properly should be one of the best marketing tools available to your Kansas City based business; however without the proper insight and marketing strategies put in place, your website becomes lost in search engine result, unable to be found by consumers.
[…] while back I talked about The Impact Of Google Search On Your Kansas City Business, one of the major takeaways was the importance of local listings. The conversion rate of local […]